Diamonds 101 - The 4 Cs
Do you feel overwhelmed in your search for the perfect diamond in Seattle? With so much information online, our expert team at Valerie Madison Fine Jewelry is here to guide you through the essentials of diamond selection and help you feel confident about the 4 Cs: Carat, Cut, Clarity, and Color.
Carat
Carat is the unit of measurement that describes a diamond’s weight. While carat influences presence on the hand, it doesn’t determine beauty — the right size is entirely up to you.
Most of our clients choose diamonds in the 1.5 to 4 carat range, depending on their budget and preferences. This size range offers a stunning balance of presence while leaving flexibility to prioritize other factors like cut or color.

Cut
A diamond’s cut is what brings it to life. The cut refers to its polish, symmetry, and overall proportions, which determine how light reflects and sparkles back to the eye. Centuries of craftsmanship go into turning a rough diamond into a polished masterpiece.
Even with high carat weight or color, a poorly cut diamond can look flat or dull. An excellent cut maximizes fire, brilliance, and scintillation — the qualities that give a diamond its signature sparkle. At Valerie Madison, we hold our diamond cuts to the highest standards to ensure every stone radiates with beauty.
Clarity
Clarity measures the presence of natural inclusions within a diamond. Many inclusions are only visible under magnification, which is why we focus on helping clients find stones that are “eye-clean” — diamonds that look clear and brilliant to the naked eye.
Most diamonds with clarity grades like VS1 or SI1 are eye-clean, offering excellent beauty without requiring higher-priced grades. This makes clarity one of the most flexible areas for balancing value and appearance.
Color
Color is one of our favorite C’s to discuss because it shapes a diamond’s personality. Diamonds are graded from D (colorless) to Z (light yellow or brown). Many of our clients choose near-colorless grades like G or H for their bright, white look and excellent value. Others prefer warmer tones, which can feel romantic and vintage, especially in yellow gold settings.
At Valerie Madison, the most popular choices for natural diamonds are J color or better, though preferences vary by style. We’ve also seen growing interest in lab-grown diamonds, which tend to fall on the whiter side of the scale, and in antique-inspired stones that often carry a softer, warmer glow. Whatever your style, the color you select will be uniquely yours.
Expert Insight: What We’re Seeing in Seattle
In Seattle, couples are increasingly seeking diamonds that reflect individuality rather than chasing the highest grades on paper. Many choose warmer-toned diamonds that pair beautifully with yellow gold, while others explore lab-grown diamonds for their brightness and value. We’re also seeing a resurgence of antique-inspired stones, especially among those who want a timeless, vintage aesthetic.
Our perspective? The “perfect” diamond isn’t always the one that scores highest on a grading report. It’s the one that resonates with you, fits your lifestyle, and feels meaningful every time you wear it.
Finding the Right Diamond for You
We hope you feel more comfortable discussing the 4 Cs after reading this guide. While these features are important, don’t let yourself be limited to a grading report. Your intuition is often the best guide toward the diamond that’s truly meant for you.
At Valerie Madison Fine Jewelry, we handpick diamonds from trusted vendors who follow the Kimberley Process, ensuring your diamond is ethically sourced. Because sourcing is nuanced, our team is here to help you find the right stone to match your preferences, budget, and timeline.
If you’re ready to begin your search, we’d love to welcome you into our Seattle showroom or connect virtually. Whether you're in Seattle or across the nation, you can schedule an appointment today or reach out to us at hello@valeriemadison.com to start designing your custom diamond engagement ring.